Team Members
Matthew Johnosn
Founder & Owner
Born and raised in La Grange, Texas, I’ve spent my entire life in the outdoors. From an early age, I developed a passion for hunting, fishing, sports, and working cattle alongside my father. Those experiences taught me the value of hard work, respect for the land, and the importance of family—values that still guide me today. I still enjoy working cattle whenever I get the chance.
I’m a happily married 24-year-old husband and proud father to an amazing baby girl. My family is my greatest motivation and the reason I strive to build something that will last for years to come.
In 2021, I discovered night hunting, and it quickly became more than just a hobby—it became a passion. Over the years, I’ve dedicated countless hours to learning, improving, and mastering the craft. Night hunting has challenged me to become a better hunter, and it’s where I truly found my calling.
That passion led to the creation of Going Dark Outfitters. I wanted to build something bigger than a hunting business. Going Dark is a lifestyle built on faith, family, hard work, and a group of friends who have become family. Whether we’re helping landowners manage wildlife, chasing hogs under the stars, or sharing campfire stories after a successful hunt, our goal is to create experiences people will never forget.
While hog and predator hunting are my greatest passion, I also enjoy deer hunting, dove hunting, and spending time on the water whenever I can. No matter the season, if I’m outdoors, I’m exactly where I want to be.
Halie Johnson
Co-Founder
Hi, I’m Halie Johnson. I was born and raised in La Grange, Texas, where my love for the outdoors began at a young age. Growing up around the country lifestyle taught me to appreciate hard work, family, and everything that comes with spending time outside.
I’m a proud wife and the mother of a beautiful little daughter, and my family is the biggest blessing in my life. Being able to share the outdoors with them is something I truly cherish, and I look forward to passing those traditions on to our daughter as she grows.
As part of the Going Dark team, I enjoy representing our brand and helping behind the scenes with merchandise, content, and supporting our mission. Watching Going Dark continue to grow has been an incredible journey, and I’m grateful to be a part of building something that reflects our passion for hunting, conservation, and the outdoor lifestyle.
Whether I’m in the field, helping with the brand, or simply supporting the team however I can, I’m proud to be part of the Going Dark family. Thank you for supporting our dream—we’re excited to continue growing and sharing our passion for the outdoors with all of you.
Rylee Nunn
Operations Manger
I grew up in Brownwood, Texas, where my passion for hunting started at a young age alongside my dad. He taught me the importance of respecting the land, understanding wildlife, and appreciating the outdoors. Those early experiences turned into a lifelong passion, and for the past 14 years I’ve had the privilege of guiding hunters and helping others create memorable experiences in the field. Hunting isn’t just what I do—it’s a way of life built on family, tradition, and a deep respect for the outdoors.
Blaine Mccoy
Vendor Relations
Born and raised in West Point, Texas, I’ve been hunting since I was six years old, thanks to my dad introducing me to the outdoors at an early age. What started as weekends in the woods quickly became a lifelong passion.Today, I’m a proud husband and father of three. As my kids grow, one of my favorite things is teaching them the traditions, skills, and respect that come with hunting. It’s about making memories, spending time outdoors, and passing down a way of life.Over the years, I’ve also had the privilege of helping others learn to hunt and build confidence in the outdoors. Whether I’m chasing whitetails, sharing tips, or making memories with family and friends, I’m grateful to be living the life I love—one hunt at a time.
